The 10 things in advertising you need to know today

Here's everything you need to know in the world of advertising today.

1. Anti-ad blocking startup Sourcepoint raised $16 million from Spotify's investors-

Sourcepoint's technology helps publishers get money lost to ad blockers back and now it wants to help the publishing industry get more consumers to pay for content.

2. Facebook is testing a feature similar to Snapchat Stories -

The test is beginning only in Ireland with plans to bring it to more countries in the coming months.

3. Cadbury is the newest sponsor of the Premier League -

But the announcement of the three-year partnership sparked anger from anti-obesity campaigners.

4. Ads are being tested in Facebook Messenger -

The social network has begun testing targeted ads in the Messenger app in Thailand and Australia.

5. Google released its annual "bad ads" report -

The search giant blocked 1.7 billion ads last year.

6. Facebook is giving publishers more control over the "Trending" section -

It wants to make the section more reliable, after coming under fire last year for suppressing right-leaning publishers.

7. B2B startup Button raised $20 million -

It wants to bring its deep-linking service to Asia and Europe.

8. A former Yahoo president is launching an app for superfans-

The app, called Raftr, launches on Wednesday and wants to fit in between a fan forum and a Twitter hashtag.

9. Discovery UK is threatening to take its channels off Sky-

Discovery says Sky is not paying a "fair price" for its channels, while Sky says Discovery wants to charge too much.

10. ESPN is slowing down its push into eSports -

The "Heroes of the Dorm" tournament, of which the past two years were broadcast on ESPN2, will now be shown exclusively on Facebook.